Sunday, June 19, 2011

Axium Healthcare Pharmacy Adds New Hepatitis C Drugs to their HEPVisionsSM Therapy Management Program...

One important component to HCV treatment not discussed here on Viral Matters is the Specialty Care Pharmacy. A good SP can take the headache of treatment out of the provider's hands by providing case managers, adherence programs and handle time-consuming prior authorizations. The competition to get provider's business, however, is one of the most brutally competitive environments I've seen out in the field. Axium's press release below is the first I've seen that actually has hired a PR firm to get the word out about their particular program to Hepatitis C providers. This is one area of HCV care where the supply greatly outweighs the demand, so it will be interesting to keep score on what differentiating factors the SPs will employ to earn the business of providers and ultimately, who will survive in the long run.


(openPR) - Axium Healthcare Pharmacy, one of the nation’s largest independent specialty pharmacy providers, announced today the addition of VictrelisTM and IncivekTM to its HEPVisionsSM Therapy Management Program

The announcement comes on the heels of the FDA’s approval of Merck’s VictrelisTM and Vertex’s IncivekTM. Both drugs are approved for use in combination with peg interferon and ribavirin, creating a triple therapy regimen.

Clinical trials have shown that using one of the two new drugs along with peg interferon and ribavirin drugs is more effective at producing a sustained virological response (SVR).

“Axium is pleased to add VictrelisTM and IncivekTM to the HEPVisionsSM program,” said Mark Montgomery, President and CEO of Axium Healthcare Pharmacy. “The new triple therapy regimen is complex and expensive. Careful patient education, monitoring, and adherence are keys to successful treatment.”

Through Axium’s HEPVisionsSM program, Axium’s clinical team provides comprehensive compliance support, patient education, side effect management, clinical interventions and communication with the patientand physician to coordinate the treatment plan. In addition, Axium offers 24-hour Pharmacist/Nurse support, prior authorization assistance, refill management calls, coordination of patient assistance programs, and ongoing delivery coordination.

Marketing Contact: Eireen Luna Bajaria
Phone: 1-888-315-3395
Email: Eireen.Bajaria@axiumhealthcare.com

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